The launch of a new product line from an established company is typically met with excitement, anticipation, and fanfare. People are eagerly awaiting the newest versions of smart phones, for example, or spring fashions from designers. Great reviews are always a plus, but the product is going to sell regardless. New products from a fairly new company are a different story. It takes several reviews to garner attention
A Flood of Reviews
The more reviews a new company can have posted online for any of the offered products, the more of a chance the products have of generating buzz and getting a second glance. Newer companies often rely on a flood of reviews to promote their products. It is the best way to enter the market and be taken seriously as a manufacturer. Of course, positive reviews are preferable, but even some that mention concerns will grab attention.
Using All Reviews
The reviews that are not excellent provide the company a golden opportunity to demonstrate customer service during and after sales. That is why reviews on company social media pages are responded to so quickly. It is a way to make direct connections to customers and display how concerns are addressed.
A Boss Laser review posted on the company Facebook page, for example, includes a sentence about the customer having a problem setting up the cutter and engraver once it is delivered. The response lets the company showcase the 24-hour technical support help provided for the life of the machine, as well as the optional installation and training services offered.
Reviews Posted on all Avenues
Companies can subscribe to some independent review sites for the purposes of marketing. They cannot alter reviews on independent sites, but they can copy a selected number of reviews. They will also provide a link to the independent site. The investment allows the company to mention that reviews of Boss Laser cutters are posted on the site and invite prospective customers to check them out.
Memberships on popular independent sites are important because most people will search for such sites before making a major purchase. There are still people who research companies via the Better Business Bureau (BBB) website. Companies that enjoy positive reviews on that site may also direct inquiring customers to read Boss Laser Reviews BBB. One Boss Laser cutter review will not entice people to look closely at products. One-hundred reviews will entice people to learn what the company has to offer.
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